Swiftcom.com Properties Section Requirements
Note: The requirements for this page were collected from Kimberly Kuntz, SNMG, and David Thiemann, NCCG. They are based on the existing media kit site for NCCG, nccgmedia.com.
Goals
- To exhibit sales and marketing information for each property group on SwiftCom.
- To present this information with a consistent architecture for each property group within SwiftCom.
- To stop paying for cmnm.org to be hosted/maintained by an outside company.
User experience/actions
What do we want to offer the user?
- A clear presentation of sales and marketing information associated with each of the property groups.
- Easy navigation and welcoming interaction.
- Ability to quickly find and contact publication or property group representatives.
Architecture
How is this section structured and what does it include?
- Structure and content should be modeled as closely as possible to nccgmedia.com (see sections in the content portion of this document). Kimberly and David both agree this site has everything they need.
- Need a place to proof Flash ads online. SNMGInteractive.com is where this is done now. Could showcase Swift's online marketing campaigns and online media offerings here. Include links to rich media.
- The content on the site is mostly evergreen content. The non-evergreen content is contact information presented in this section (when/if staff changes).
- Consider adding customer testimonials from customers across Swift.
- The information provided in SNMGInteractive.com would have to be duplicated here, because we are going to keep that site and keep it separate from SwiftCom.
- List National Accounts information under Media Kit and Marketing Information, as exists in nccgmedia.com.
Navigation
How will users find/get to this hub?
- On Swiftcom.com, click on About Us > Properties.
- Each property logo will be clickable.
- When clicked, it will go to the section(s) we are building with this project.
- Other navigation can be added to the site to make this section more accessible. The designer can make this decision during the design phase.
Design
What qualities define the look and feel of this section?
- Follow existing SwiftCom design rules and conventions; including use of photography capturing the local lifestyle(s) and environment.
Content collection and section maintenance
What types of content will be present in this section? Who will collect and deliver this information?
- Lynette Cameron, marketing director for SNMG, is the lead person on collecting this information from marketing directors across Swift. She will collect and deliver this information to IVG.
- The content and sections are:
- Home-introduction and links to publications within the property group
- Media kits-introduction and link to each publication's media kit ( this is a pdf)
- Market demographics-overview of demographics and links to power point presentation slides visually displaying this information.
- Display Advertising- overview and sales pitch on display advertising; links to display advertising sales representatives at each publication within the property group. The link opens an email addressed to the representative.
- Classified Advertising-- overview and sales pitch on classified advertising; links to display advertising sales representatives at each publication within the property group. The link opens an email addressed to the representative.
- Contacts-overview and links to representative of each publication within the property group. The link opens an email addressed to the representative.
- Ongoing maintenance of these sections will be handled through the Mantis ticketing system. Property project managers should be contacted to enter Mantis tickets to IVG if content needs to be updated, changed or any other fixes need to be made to these sections.
IVG
June 19, 2009
Single Page Concept
Single Page Concept
Refinement Round 1
2 layouts include: new map graphic, smaller text in lower body copy, serif vs sans serif.
Layout A
Layout B
